Nitish Kapoor

What attracts us? Brands. What helps us best in remembering something? Its visualisation… What grabs our attention? If you are a male, then its girls with good figures and if you are a female then, jewellery and accessories like purse and shades would do it. What we like? Emotions…temptations... But is it that simple to bring out an advertisement to make people aware about your brand and at the same time make it stay in their mind for as long as possible? Obviously not. To come up with an idea which might go viral or just fail like it was never created, is not that simple. But yes, there is a simple trick which advertisers play and that is to tease you, and this is what Advert-Tease-Tricks is about. The best way to grab your attention is to tease you with things which you either can’t have or things which would be like a pun to you. I may not have the right word for it but il explain with an example, Few days ago, I was driving back home and on the metro pillar, I s

Ever wondered which is the most awesome power within your reach, which we mostly fall short of achieving…Still wondering? Well that means you possess that power, you just don’t know how to use it. It’s the human mind. The most complicated yet marvellous miracle working power machine, known, yet mysterious than the universe itself. We think we use our brain but it’s just the other way round. Thinking what I am saying? Well according to my experience and observation, whatever decisions we have taken so far in our life consciously, are taken by our sub-conscious mind. This is indeed ironical. Let’s talk about your behaviour with the last person you met today. Do you behave in the same manner with every other person you meet? I don’t know about you but my behaviour changes with every person I meet. It may not change the way I speak or how I speak but it would change the content of my speech without changing any switch. Sometimes we would do things we hate, sometimes we ignore things we

Note: I am not a chauvinist, I respect women and love them. Please don't judge me, and you don't even have to agree with me, you just need to accept it..:p (I am a student of English honours, just needed to clarify that, so that you don't blame my education for the difference I would be stating between men and women in the society, as every text in the course dealth with women empowerment and ya Rahul Gandhi did not do Eng(h)). Anyways don't question me, ask your friend, boyfriend, brother, father or any other male about the content of the blog. There was a time when "women" were suppresed by men, beaten to death, tortured, killed and were treated brutally like animals. I know this is still not over yet, but here, I am not talking about rural area or even the middle age people living in the urban areas. I am specifically talking about the youth living in the metropolitan cities, where men and women both go to office, both party all night, have an independ

Come on be practical, what will you get by reading this blog? It will waste few minutes of your time, as it may also lead to further thinking which will lead to further waste of time, so be practical and switch off this blog and get on with your "Practical" life. But do think about what does the word practical actually means? As per the dictionary meaning, it means concerned with actual use or practice. Actually let's just leave the dictionary alone, come on be practical, who looks at it other than finding long words which we not so often use or hear in our daily practical life. What does being practical means to you when you tell someone or hear it from someone? It is the most common phrase used by us. Did you became practical by not doing something which was not possible, or did anyone else told you the same so you just passing it on to your next generation? Well let's accept it, you only say it when the other person according to you is talking illogical, talkin

Ever wondered how small things can make your day? A few days back as per my usual routine I came down to take an auto rickshaw to the nearest station, so I waved my hand to a rickshaw, without even knowing what am I getting into. So, while I was getting into this auto I saw that the rickshawala was wearing a biker's glove (you know those cool ones) and I thought he must be high or something. But, when I sat and I noticed a mirror just in front of me, actually when I starting looking around inside the auto I noticed loads of stuff like a magazine stand, newspaper stand, a fan, mobile charger, recharge coupons, speakers, list of emergency numbers, a warm water thermos and it was no longer an rickshaw for me, it was just something else. Just have a look at it...  And guess what, this dude even has a facebook page called 'Cool Rickshaw'. Just imagine! And one of the best quotes I read is below, that to in a city like Mumbai where without money you are nothing, but

This is the first time I am going to write about a movie I watched. I thought of writing it before but did not had the time and I also thought that may be later I would be able to connect with it in a better way. There was something intense, something more than a simple story to the movie, 'Highway'. A journey without a destination, a soul without body, a feeling without temptation. What I love about Imtiaz alis' movies, except our common love for mountains, is that how his movies take you on a ride from one place to another and its never the compulsion to move the story but the need of the characters to deal with the situation which moves the story. In real life that is what happens, there is no such destination which we think off. There is an illusion of accomplishment. We never come to know that what we always want to achieve, in a way we have already achieved that, probably not in the sense we thought but in the way it actually is. Highway told the story of two peop