Nitish Kapoor

What attracts us? Brands. What helps us best in remembering something? Its visualisation… What grabs our attention? If you are a male, then its girls with good figures and if you are a female then, jewellery and accessories like purse and shades would do it. What we like? Emotions…temptations... But is it that simple to bring out an advertisement to make people aware about your brand and at the same time make it stay in their mind for as long as possible? Obviously not. To come up with an idea which might go viral or just fail like it was never created, is not that simple. But yes, there is a simple trick which advertisers play and that is to tease you, and this is what Advert-Tease-Tricks is about. The best way to grab your attention is to tease you with things which you either can’t have or things which would be like a pun to you. I may not have the right word for it but il explain with an example, Few days ago, I was driving back home and on the metro pillar, I s